Most companies now use some form of direct marketing to find new customers, and to keep in touch with existing customers. Among the popular forms is email marketing which is, as the term suggests, the use of email as a marketing strategy.

We are in the era of the boom of online marketing or Internet marketing. The Internet, as we all know, has brought media to the global audience. Its interactive nature as a communication channel makes up its unique quality as a popular medium.

As part of online marketing, email marketing has become an asset among business marketers worldwide. Email marketing, as the name suggests, is the use of email as a marketing strategy. It has been used as the electronic equivalent of direct mail, printed newsletters and advertisements seen in magazines and newspapers. The low cost, speed and ease it offers for both the marketer and the customer has made it very popular in the online business world. It has a “push” mechanism, allowing the customers to come to you by engaging them through the email content you send. However, email marketing can only offer optimum results for those who do it the right way.