The use of one of the most popular online streaming sites, YouTube, contributes to the rapid growth of web video advertising and marketing. It’s another level of marketing experience, as it takes you to a more rich and exciting world of visual society.

Exposure to visual media means that it’s imprinted to our minds. As compared to just looking at still pictures, and while a picture maybe it’s worth a thousand words – video is worth a million. Moving visuals tend to be more understanding, and people are likely to remember it. Despite this, it would be incomplete if there are no captions or details. It’s important not to dismiss the power of words; they’re also helpful in endorsing video ads and reinforce the verbal message.

Television commercials nowadays are on the boring side and because of new technologies like TiVo etc. most viewers do not watch them as they simply skip the ads. They’re out of reach, and most households prefer computers with internet connections. The budget for TV ads is also out of reach for many small business owners. With the rise of the broadband networking and the gaining popularity of the site, YouTube offers a new dimension to “Online Marketing” that many businesses have simply not tapped yet.

Let’s look back to the history of YouTube. It is created as a video sharing website five years ago, in 2005. Three former PayPal employees created the site. In November 2006, YouTube, LLC has been bought by Google Inc. for $1.65 billion, and is now operated as a subsidiary of Google. Members can upload, share, and comment on any videos within the large database. Most of the content on YouTube has been uploaded by individuals, although corporations and other organizations offer some of their material via the site. All people, whether registered or not, can watch videos, although only members are privileged to upload.  In less than a month, it received an astonishing 2.4 billion page views. Online videos are as hot as freshly cooked meals, served straight onto your computer desks. Survey says that fifty nine percent (59%) of the respondents watch online videos.

So, which companies are using this site?

As part of the YouTube partnership program, media and business companies offer some their contents via this site, like shows, promos, and even upcoming events. They usually place the advertisements before the main video. It’s a clever way to insert some marketing content to their videos, usually with a span of fifteen to thirty seconds at the start. Everything can be endorsed, from simple tool kits to beauty products.

Basically, anyone can advertise their products on YouTube. Even the simple business firms are welcome to this marketing strategy. The rate of the success of the advertisement depends on the number of viewers and the ones who’ll patronise it.

YouTube significantly changes the way marketers endorse their ads. With a simple click and press of buttons, you can share ads with ease to the whole world.

Source: Visual Marketing