Welcome to the VMA Blog

Welcome, we are glad to see you here. We hope to keep you informed about the latest technologies and online marketing strategies as they come to light. Please feel free to give some feedback or if you have something you would like to share with us, let us know about it!
You may also link to, and/or use these articles provided you include the link back to our website.

Thanks from the VMA Team!

Wise Online Marketing Budgeting

With the increasing popularity of the Internet as an advertising medium, most of those who own a business have recognised the value of an online presence and the importance of strategies to ensure substantial traffic and exposure.

The creation of your website is actually the start of your online marketing strategy. When you’re developing a budget for your online marketing you need to consider a few vital elements.

For example, having an extravagant design will make your business look sharp and professional, however you need to understand and develop a plan for getting people on to your website. This more often than not means Search Engine Optimisation (SEO). It is a common misconception that if you simply build an attractive website, people will find you. This is not the case. Search Engine Optimisation is the process of increasing the ranking of your website in search results when people are looking for your services or products. You should always budget for SEO as this is where the majority of your web-based enquiries will end up coming from.

Read more »

Social Outbreak Revolution – Lead Generation

Join-Social-OutbreakThe S0cial Outbreak fan page has a viral component, which neither the standard free Facebook fan page or the one designed by a web designer will have. While a free Facebook fan page will have no viral component, Social Outbreak can provide the owner of the fan page (this could be you) with the following:

(1) All the contact info of the person who has viewed your page -the only way people have been able to get this in the past is if a person went to your landing page or website and filled out a form with their name and email address asking for more info -therefore, your reps will be able to follow up immediately with a large number of people who may be interested in what you have to offer – other fan page owners will be limited to those who fill out a form, which will be a much smaller percentage of viewers.

Read more »

Getting a Fair Website Design Quote

Planning to build a website? Chances are you will need someone to assist you with not only the development of the site itself, but marketing techniques that will enable the site to be easily found and generate a lot of traffic. You’re probably also after an idea of the associated costs and potential returns that are involved.

Begin with making an outline of the information and content that is going to be displayed on the site, the objectives behind the construction of the site and if possible, you should also have at least a vague idea of what your website’s basic structure is. This helps the web designer assess your requirements. Read more »

What Online Marketing Services Can Offer

VMA TeamworkPromoting a business to ensure its success has never been easier with the introduction of online marketing. Online marketing can provide a range of opportunities and prospects that would be otherwise inaccessible, and effective online marketing can offer both a significant and powerful online presence, not to mention the great promotional campaigns. Not only is it faster and less expensive than advertising through other forms of media, there is a much larger potential customer base as more people have access to your details. A massive 92% of Australian households have access to the internet. Read more »

Facebook Vs Google

Facebook Vs GoogleThe latest frenzy in online news, possibly with the exception of Steve Jobs leaving Apple, is that Facebook has finally over taken Google as the top site visited by internet users.

Hitwise analysis claims that Facebook’s 7.07% of total internet visits in the US has now overtaken Google who sits at 7.03%. Over the last year Facebook visits have grown by a massive 185% in comparison to its competitor, Google, who has increased by 9%.

But is Facebook about to increase this gap and leave Google behind thanks to its increasingly popular advertising? Or is Google in a league of its own when it comes to search engine functionality. Read more »

Multi-User Sites

Multi-User Sites

At Visual Marketing we are constantly working to improve the functionality of businesses websites. With the current boom in online social activity it is no surprise that multi-user sites are becoming increasingly popular.

But what exactly is a multi-user site? Multi-User sites allow users to easily sign up and create their own extension of a website. The parent site will outline a product, service or idea while its user’s extension will be their own personalised arm. A user’s domain name will also be an extension of the parent (for example www.Multi-User.com.au/user1).

Multi-User sites are growing in popularity because they form a community. Whether it is a business based community or just a site for people who have similar interests; they are allowing users to personalise their own identity with in a sector.

SOCIAL OUTBREAK


Online Marketing

We are all aware that Social Media is the latest, hottest trend. But is it a fad or a revolution?

Social Media has not only changed the way that people communicate socially but it has opened new and exciting doors in terms of the way that business and professionals now interact.

The truth of it is, is that if you have a service or product and you are not marketing it through online mediums such as social media then you will find it hard to remain competitive.

Directories are shrinking due to the FREE, effective advertising that Facebook offers while retailers are fighting for the right to determine their own trading hours just to compete with online spending.

  • Social Media has overtaken porn as the #1 activity on the Web
  • 1 out of 8 couples married in the U.S. last year met via social media
  • If Facebook were a country it would be the world’s 4th largest between the United States and Indonesia
  • 80% of companies using LinkedIn as a primary tool to find employees
  • People care more about how their social graph ranks products and services  than how Google ranks them
  • 78% of consumers trust peer recommendations while only 14% trust advertisements
  • In the near future we will no longer search for products and services they will find us via social media

Who still thinks that Social Media is still just a fad?

It’s here to stay and there is no way around it.

Visual Marketing’s Email Marketing System

Our Email Marketing System is something that has really taken off and it’s not hard to understand why.

Email Marketing enables you to remain in contact with your existing clients via personalised newsletters and our system has proven to be low cost and measurable. With preexisting templates to choose from, tracking methods, sales conversions and at as low as 1c per email it is one of the highest possible returns on investment marketing strategies available.

Email may be getting “old” in terms of technology. But it is still proving to be the communication method of choice by most businesses. We all know how effective communicating with colleagues via email is but are you taking the same advantage when it comes to your clients?

Try our Email Marketing System now. Its free, easy to use and you will be amazed by the data you can track in reference to information such as click trough and open rates.

The Importance of Constantly Improving your Website

Many People believe that because they have a website, they automatically have an online presence. Unfortunately this isn’t the case.

A website is to be seen as an asset by businesses’, it has the ability to produce brand awareness & credibility, produce clientele and most importantly, revenue.

Keeping up with constant changes in regards to SEO, implementing regular search engine campaigns or investing in new and exciting opportunities such as online video are all imperative to having an effective online presence.

Don’t just let your investment go to waste; be proactive.

Benefits of Facebook as a Marketing Tool

Facebook as a Marketing Tool

Facebook, one of the most sought after social media websites, has the potential to, or rather, has already become a very powerful online advertising place for marketers. It offers social media traffic instead of the typical search traffic that Google and Yahoo have to offer.

Facebook’s advertising service is absolutely great for age-specific and location-specific proposals, specifically for those companies that operate in a definite area of operation or create products that are made for that specific age. Read more »

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