Welcome to the VMA Blog

Welcome, we are glad to see you here. We hope to keep you informed about the latest technologies and online marketing strategies as they come to light. Please feel free to give some feedback or if you have something you would like to share with us, let us know about it!
You may also link to, and/or use these articles provided you include the link back to our website.

Thanks from the VMA Team!

The Benefits Of Using QR Codes

QR Code for data captureQR (Quick Response) codes, the latest marketing craze are matrix or two dimensional bar codes used to get information or data from the transitory media and then put it instantly into your mobile phone. You will soon see these QR codes on billboard, in a magazine advert, on the web page and even on someone’s t-shirt. Once, this code is into your smart phone, it would provide complete details of that specific business (help users in their search of nearby locations) or information about the person wearing a t-shirt, give you a URL (or website address) for the review of movie trailer or show you the coupon that you can make use in the local outlet. They are also great for data capture ie: get to sign up for more special deals and promotions etc.
The major reason why QR codes are more effective and beneficial than the standard barcodes is that these codes can easily store data in large size, including geo coordinates, text and url links. Another key feature of these codes is that it is easy to scan them through the latest cell phones instead of using a chunky hand-held scanner. Read more »

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The Benefits of Having a Mobile Website

mobile website

Click the image using your mobile device

These days, smart phones and tablets are replacing laptop and PCs rapidly as the perfect vehicle of choice for doing web browsing, business, internet surfing etc. If your blog or website is not accessible through mobile, it means that you are then missing out a great exposure to the group of potential clients or customers. Here, I would like to share some key advantages of having the mobile website.

Capturing the mobile monetisation power of your traffic

Given that mobile download speeds are increasing – they are still slower than standard ADSL speeds and combined with the smaller screen size, if your website is not optimised for mobility then you could be missing out on vital business. Read more »

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Web Attraction that is Search Engine Optimisation

Increase Sales though Search Engine OptimisationSearch Engine Optimisation (SEO) is the art and science that generates more leads and ultimately sales via your website. SEO on your website will funnel much-needed traffic to the web page or website thereby improving the visibility & popularity thus improving the ranking over time.

As an online marketing tool, Search Engine Optimisation takes into consideration the influence of search engines, the reason behind what people are searching for, the search terms used (keywords or key phrases) typed in search engines. Read more »

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Wise Online Marketing Budgeting

With the increasing popularity of the Internet as an advertising medium, most of those who own a business have recognised the value of an online presence and the importance of strategies to ensure substantial traffic and exposure.

The creation of your website is actually the start of your online marketing strategy. When you’re developing a budget for your online marketing you need to consider a few vital elements.

For example, having an extravagant design will make your business look sharp and professional, however you need to understand and develop a plan for getting people on to your website. This more often than not means Search Engine Optimisation (SEO). It is a common misconception that if you simply build an attractive website, people will find you. This is not the case. Search Engine Optimisation is the process of increasing the ranking of your website in search results when people are looking for your services or products. You should always budget for SEO as this is where the majority of your web-based enquiries will end up coming from.

Read more »

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Social Outbreak Revolution – Lead Generation

Join-Social-OutbreakThe S0cial Outbreak fan page has a viral component, which neither the standard free Facebook fan page or the one designed by a web designer will have. While a free Facebook fan page will have no viral component, Social Outbreak can provide the owner of the fan page (this could be you) with the following:

(1) All the contact info of the person who has viewed your page -the only way people have been able to get this in the past is if a person went to your landing page or website and filled out a form with their name and email address asking for more info -therefore, your reps will be able to follow up immediately with a large number of people who may be interested in what you have to offer – other fan page owners will be limited to those who fill out a form, which will be a much smaller percentage of viewers.

Read more »

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Getting a Fair Website Design Quote

Planning to build a website? Chances are you will need someone to assist you with not only the development of the site itself, but marketing techniques that will enable the site to be easily found and generate a lot of traffic. You’re probably also after an idea of the associated costs and potential returns that are involved.

Begin with making an outline of the information and content that is going to be displayed on the site, the objectives behind the construction of the site and if possible, you should also have at least a vague idea of what your website’s basic structure is. This helps the web designer assess your requirements. Read more »

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What Online Marketing Services Can Offer

VMA TeamworkPromoting a business to ensure its success has never been easier with the introduction of online marketing. Online marketing can provide a range of opportunities and prospects that would be otherwise inaccessible, and effective online marketing can offer both a significant and powerful online presence, not to mention the great promotional campaigns. Not only is it faster and less expensive than advertising through other forms of media, there is a much larger potential customer base as more people have access to your details. A massive 92% of Australian households have access to the internet. Read more »

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Facebook Vs Google

Facebook Vs GoogleThe latest frenzy in online news, possibly with the exception of Steve Jobs leaving Apple, is that Facebook has finally over taken Google as the top site visited by internet users.

Hitwise analysis claims that Facebook’s 7.07% of total internet visits in the US has now overtaken Google who sits at 7.03%. Over the last year Facebook visits have grown by a massive 185% in comparison to its competitor, Google, who has increased by 9%.

But is Facebook about to increase this gap and leave Google behind thanks to its increasingly popular advertising? Or is Google in a league of its own when it comes to search engine functionality. Read more »

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Multi-User Sites

Multi-User Sites

At Visual Marketing we are constantly working to improve the functionality of businesses websites. With the current boom in online social activity it is no surprise that multi-user sites are becoming increasingly popular.

But what exactly is a multi-user site? Multi-User sites allow users to easily sign up and create their own extension of a website. The parent site will outline a product, service or idea while its user’s extension will be their own personalised arm. A user’s domain name will also be an extension of the parent (for example www.Multi-User.com.au/user1).

Multi-User sites are growing in popularity because they form a community. Whether it is a business based community or just a site for people who have similar interests; they are allowing users to personalise their own identity with in a sector.

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SOCIAL OUTBREAK


Online Marketing

We are all aware that Social Media is the latest, hottest trend. But is it a fad or a revolution?

Social Media has not only changed the way that people communicate socially but it has opened new and exciting doors in terms of the way that business and professionals now interact.

The truth of it is, is that if you have a service or product and you are not marketing it through online mediums such as social media then you will find it hard to remain competitive.

Directories are shrinking due to the FREE, effective advertising that Facebook offers while retailers are fighting for the right to determine their own trading hours just to compete with online spending.

  • Social Media has overtaken porn as the #1 activity on the Web
  • 1 out of 8 couples married in the U.S. last year met via social media
  • If Facebook were a country it would be the world’s 4th largest between the United States and Indonesia
  • 80% of companies using LinkedIn as a primary tool to find employees
  • People care more about how their social graph ranks products and services  than how Google ranks them
  • 78% of consumers trust peer recommendations while only 14% trust advertisements
  • In the near future we will no longer search for products and services they will find us via social media

Who still thinks that Social Media is still just a fad?

It’s here to stay and there is no way around it.

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